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CEO of Startup Developing Life-saving System Killed in Gaza

CEO of Startup Developing Life-saving System Killed in Gaza

January 25, 2024

Current events

Adam Bismut z”l, entrepreneur, BGU MBA graduate and lecturer

Calcalist — Adam Bismut z”l, an Israeli entrepreneur from Ben-Gurion University of the Negev’s Yazamut 360, MBA graduate, and faculty member who founded the start-up SightBit, was killed on Monday in a battle in the Gaza Strip. Bismut, an advanced master sergeant in the reserves, was killed along with 20 other Israeli soldiers in the deadliest IDF incident since the beginning of the fighting with the terrorist organization Hamas in Gaza.

Bismut, 35, founded the startup SightBit four years ago. The company developed a life-saving AI system that locates drowning people at sea and alerts rescuers. The company was established after Bismut tragically witnessed someone drowning in the water, and despite everyone’s best efforts, could not save him in time.

“Drowning is the third leading cause of unintentional injury death worldwide, with 372,000 people drowning every year,” explained Bismut to CTech. “The World Health Organization considers drowning to be a curable plague because drownings can and should be prevented. Adding to these facts the growing shortage of lifeguards and the lengthy periods proper lifeguard training requires, it is evident that there is a great need for SightBit’s product.”

“I had the privilege of knowing Adam. He was a star student, turned entrepreneur and teacher. We recently met in my office in NYC as he was raising capital for his start-up, SightBit. What a loss to the world. May his memory be forever a blessing,” said A4BGU CEO Doug Seserman in a post following the news of Adam’s passing.

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