Fearful Flyers Willing to Pay More to Feel Safe
Fearful Flyers Willing to Pay More to Feel Safe
October 16, 2012
Does El Al benefit from people’s fear of flying? Yes, according to a new study from Ben-Gurion University of the Negev recently published in the Journal of Travel Research.
The researchers found that those with a greater fear of flying were more willing to buy tickets from El Al, the former Israeli government-owned national carrier, rather than a foreign carrier or a charter flight.
“For instance, respondents suffering very high levels of fear of flying are willing to pay $558 more to fly El Al rather than Delta to New York,” says Dr. Anat Tchetchik of BGU’s Department of Hotel and Tourism Management at the Guilford Glazer Faculty of Business and Management.
They were also willing to pay more for a day flight than a night flight and for a direct one rather than a connecting one.
“Due to accumulation of media exposure of flight accidents, fear of flying is on the rise, even though statistics show that air travel is the safest means of travel,” says Dr. Tchetchik.
Read more on The Jerusalem Post Web site >>
ABOUT AMERICANS FOR BEN-GURION UNIVERSITY
By supporting a world-class academic institution that not only nurtures the Negev, but also shares its expertise locally and globally, Americans for Ben-Gurion University engages a community of Americans who are committed to improving the world. David Ben-Gurion envisioned that Israel’s future would be forged in the Negev. The cutting-edge research carried out at Ben-Gurion University drives that vision by sustaining a desert Silicon Valley, with the “Stanford of the Negev” at its center. The Americans for Ben-Gurion University movement supports a 21st century unifying vision for Israel by rallying around BGU’s remarkable work and role as an apolitical beacon of light in the Negev desert.
About Ben-Gurion University of the Negev
Ben-Gurion University of the Negev embraces the endless potential we have as individuals and as a commonality to adapt and to thrive in changing environments. Inspired by our location in the desert, we aim to discover, to create, and to develop solutions to dynamic challenges, to pose questions that have yet to be asked, and to push beyond the boundaries of the commonly accepted and possible.
We are proud to be a central force for inclusion, diversity and innovation in Israel, and we strive to extend the Negev’s potential and our entrepreneurial spirit throughout the world. For example, the multi-disciplinary School for Sustainability and Climate Change at BGU leverages over 50 years of expertise on living and thriving in the desert into scalable solutions for people everywhere.
BGU at a glance:
20,000 students | 800 senior faculty | 3 campuses | 6 faculties: humanities & social sciences, health sciences, engineering sciences, natural sciences, business & management, and desert research.
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