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BGU Students Lead Bizz.AI Program with Ogen

BGU Students Lead Bizz.AI Program with Ogen

April 3, 2025

Homeland & Cyber Security, Negev Development & Community Programs, Robotics & High-Tech

The Jerusalem Post – Ogen launches the Bizz.AI program, a business assistance program for small businesses using artificial intelligence (AI), led by students from Ben-Gurion University of the Negev (BGU).

Ogen, Israel’s largest social credit organization operating on a nonprofit basis, continues its momentum of supporting small businesses by launching the Bizz.AI program. This initiative will assist businesses in integrating AI technology, with the help of students from the fields of engineering, industrial engineering and management, and economics at BGU. The program was initiated by two second-year economics students, Rave Halfon and Tom Ben-Nissan. They partnered with Ogen, which, together with the students, launched Bizz.AI.

As part of the Bizz.AI program, a network of volunteer students will be established. These students will undergo professional training led by top AI experts in collaboration with BGU’s entrepreneurship center.

The program is launching in Beer-Sheva, where 200 students applied to participate. Of these, 36 outstanding students were selected for training and will later provide guidance to approximately 120 small businesses in the city. To mark the opening of Bizz.AI’s first cohort, a launch event was held at BGU, attended by Tom Ben-Nissan and Rave Halphon, the program’s founders; Sagi Balasha, CEO of Ogen; Yuval Beck, Head of Ogen’s Business Division; Jeff Kay, Vice President of BGU; and Dikla Siso, Head of the Business Promotion Department at the Beer-Sheva Municipality.

“The business world is changing rapidly, and small businesses must adapt to stay relevant and grow. Our unique model trains students in AI, provides them with invaluable practical experience, and makes advanced technologies accessible to small businesses—many of which typically cannot afford the high costs of consulting in the open market,” said BGU student-founders Rave Halfon  and Tom Ben-Nissan.

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